What Your Website Says About You

As a business owner you want a low investment and a high return. Anything you put money into needs to be able to generate a high return. You hire an employee, that employee needs to make you money. The same goes for anything else, including your website. However, business owners have a tendency of trying to find the absolute lowest price, that fine line of quality and affordability. It’s great that you are looking for a good deal on web design, but you also need to understand that you have to spend money if you want real quality.

When it comes to your website you have to think about what this site actually is to you. It’s the face of your company, it’s how your customers will see you and interact with you. If you are getting 100 visits a day, those visitors are basing their decision on whether or not to buy your products or services on how good your site is. Does it look good, is it easy to navigate through, does it provide the information they need, does it inspire interaction? There are so many elements that go into your site and if you try to go cheap and/or fast it’s going to be noticeable.

The first rule when having a site built is to work with a web design team that’s experienced, understands the psychology that goes into designing a site (movement, pictures, placement of text, etc.), returns your calls or emails and is able to take your vision and combine it with elements that they know work in the industry. The next step is to develop a game plan. What are your goals for the site, do you want people to find information, buy something or do you want to gather their information?

You may be thinking that every businesses goal is to make sales. Actually, that’s not often the case. Many websites are designed to first capture someone’s information. Because even the best conversion rates on sales are less than 3%, companies use their site to gather a potential customers email, contact info and to also showcase display ads via retargeting. These are effective tools because they are affordable and allow you to display your brand and promotions to the visitor for months, even if they do not return to your site.

Understanding the different advantages and ways to utilize your website is key to having it work well for you for years. However, never forget that your website is the online face of your company and you need to make sure that you hire the right web design team to build it.