When it comes to SEO and Pay-Per-Click (PPC) people usually think that the later is more important. This is far from the truth for a couple of reasons. Both methods can be extremely helpful and bring limitless amounts of business to your company when they’re utilized as a tag team. When it comes to SEO you can break even with just one click. Reason being, SEO (Search Engine Optimization) isn’t going to cost you a thing but time. With PPC [...]
Every business needs to market themselves. However, the most effective way to market yourself is going to be based on your location, industry, goals, budget, resources and other factors. Most companies need to rely on multiple forms of marketing to get the best results. Some methods work better for short-term and some are better suited for long-term campaigns. When done correctly, these different strategies can work together to help build your brand and tap into a dependable source of traffic. Understanding [...]
We live in a world of instant gratification. We want results and we want it now. People fail to see the value of working for something, putting time into it and then benefiting from that effort. A great example of that is search engine optimization. You need to put in the time to develop a healthy website, create content, target the right keywords and follow the rules Google has created to get your website to rank. Why Do I Need [...]
It doesn’t matter how successful a year your business had, everything starts over in 2018 and that includes your marketing strategy. Whether you are heavy into Google with SEO & PPC, spending time on social platforms like Facebook and LinkedIn, or you believe more in running ads across the web, it’s time to take a serious look at what worked, what didn’t and what needs to be changed. Here’s how you get started: Pull all your data: There’s no [...]
Insurance agents, whether it’s life, auto, health or something else, are always competing for clients. One of the most frustrating aspects of the job is that your services are actually very affordable; in many cases they do not cost the client anything. You are paid by the provider and your costs are the same whether they use your services or go and get their own coverage. However, when it comes to marketing insurance agents have a bigger challenge, getting [...]
If you’ve given up on Google marketing it’s probably because you haven’t seen the results you wanted to. The problem with that is you are missing out on advertising with a site that gets over 3.5 billion hits a day. Is that something you really want to avoid being on? Some businesses can take advantage of short cuts to get traffic and utilize tools like AdWords for faster results. That’s a great idea but if you are looking to build [...]
It’s a debate every business owner has, should you be outsourcing your marketing efforts? Everyone needs to advertise online but depending on how big your company is you may not have the budget to hire someone in-house to do it. It’s hard to say for sure what you should do because every business is different and has different needs. However, there are several advantages to outsourcing that you shouldn’t overlook and they can be utilized by any company, regardless [...]
When it comes to small business marketing, there are so many areas you have to focus on and sometimes; a few of those areas get ignored. If companies ranked the best platforms for advertising based on ROI the list would be a variation of social media, pay per click and display ads, press releases, email marketing and so on. SEO would probably not reach the top three for most businesses which is why it often gets ignored. This is a [...]
Calm down! There’s plenty of time to improve your marketing strategy and you do not need to panic. Summer is a slow time for a lot of businesses and just because you are not seeing the numbers you hoped for, doesn’t mean your plans didn’t work. It’s not time to throw them out the door, it’s time to review them and see where you can make improvements. It takes 2-3 months to get an idea of what’s working so [...]
Sometimes it’s nice to have someone who listens. After a tough day at work we need someone to vent to and you appreciate when that person is a good listener. The same can be said for marketing. You shouldn’t have to sit there and listen for an hour as some salesperson brags about the marketing services they offer before they even know a single thing about you. A real salesperson is going to be quiet, give you a chance [...]
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