Determining ROI For SEO
ROI (return on investment) is difficult for anyone to figure out, especially when it comes to marketing. You send out an email marketing campaign to a million consumers and see 5,000 sales from it, that’s pretty straight forward. However, what about the social media ads, the Google marketing and other things you are doing to generate traffic? How do you know those methods aren’t responsible for some of those sales? Conversion pixels are helpful, but they only do so much. [...]
