You’ve heard it over and over again that SEO is a marathon, not a sprint. You cannot get results in one month and it can take several months or years to get top page rankings. That’s 100% true but it doesn’t tell the entire story about search engine optimization. There are actually things that can be done in a single month that would greatly benefit your company and allow you to have a stronger presence on Google and other [...]
You want sales. It’s understandable and it’s the goal you have for every marketing campaign. The problem is that sales are very difficult to promise and can take time to generate. Also, even if you generate some sales, are you really increasing the value of your website and business? This is one of the challenges that people face when understanding the goals of marketing. It should not be to just generate sales but increase your sites value. However, before [...]
ROI (return on investment) is difficult for anyone to figure out, especially when it comes to marketing. You send out an email marketing campaign to a million consumers and see 5,000 sales from it, that’s pretty straight forward. However, what about the social media ads, the Google marketing and other things you are doing to generate traffic? How do you know those methods aren’t responsible for some of those sales? Conversion pixels are helpful, but they only do so much. [...]
Not happy with the way 2019 ended? You gained 20 pounds instead of losing them. I out savings account went in the opposite direction you wanted it to as well. You finally bought that book you wanted to read but you never opened it and that trip to that place you’ve always wanted to go to? Well if there’s always next year. Why do we keep failing and how can we make 2020 different? The same questions and answers can [...]
You’ve heard about SEO for years. In many ways, SEO was the original form of digital marketing where companies battled for position. Domains, content, links and keywords where all you needed for a top a top page ranking. Now, that’s just a start. Now you see results in 7-10 months instead of weeks. Now you have to do everything by the book and still wait. There are no shortcuts and to make matters more frustrating, you are battling for [...]
Conversions are a tricky thing in marketing. Businesses look at conversions as sales. Marketing agencies look at conversions as getting a qualified consumer to visit your site and take an action whether it’s a phone call, form fill or something else. Marketing is like diving into the stock market. The costs are what they are, and you are hoping to work with an agency who understands your goals and can put you in the best position to succeed. There [...]
What works in marketing? You don’t care what the answer is at this point, you are just tired of running campaigns and not seeing sales come in. You are told why that happens and it actually makes sense, but at the end of the day it’s costing you money and you need to see a better return on your investment. You don’t care if you have to stand outside your store and spin a sign, wear a gorilla suit [...]
Hasn’t this year flown by already? It feels like just yesterday you were making New Year’s resolutions and now you are trying to plan for 2020. Hopefully it’s been a solid year for you but one of the things you may not be happy with at this point is your marketing. Whether you’ve seen results or not, there’s always room for improvement and part of the problem is that you have to find ways to end the year strong. [...]
Who sees your ads? If you are marketing via email, social media, display or something else, you actually have the opportunity to select your audience. If you properly target an audience for a campaign, that campaign will see a higher number of engagements. If you poorly select your audience, the campaign, despite good creative and content, will struggle. These platforms are very popular because of their targeting opportunities. Rather than randomly sending your ads out, you can select who [...]
Whenever branding comes up, business owners and managers begin to roll their eyes. Branding is boring. It costs money and doesn’t have any proven ROI. You cannot track its significance, you cannot tell whether it helped or not. How do you know if someone bought something from you because they heard of your brand five months ago? How do you know if your clicks were higher on your social media campaign or your emails get more opens because consumers [...]
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