Are you the type of person that prefers quiet and relatively uneventful working days? If so, the 4th quarter in database marketing and advertising world is not the place for you. Here at DigDev, this is by far our favorite time of the year! Why you ask; let me explain. The 4th quarter is the time of the year when budgets are rolled out. You have spent the first nine months of the year running counts for your clients [...]
Seeing a banner ad will never be the same. We promise. DigDev and its partners have given the forefather of digital marketing a facelift and it means you'll likely only see ads that catch your eye more and more. Like everything in your life, even banner advertising is getting personal. Enjoy it! Advertiser, client, consumer, HUMAN: you likely surf the web regularly. You visit certain sites with fervor, go on occasional shopping sprees on Amazon or eBay and in your own way, [...]
Perhaps now more than ever, advertisers are seeking hotline data on behalf of their clients. Indeed, new to market data – especially in the current advertising economy, is critical as advertisers scramble to increase their REACH to new potential customers AND ensure recent behaviors that define a requested data set are fresh AND unique so as to offer the highest yield of potential new respondents. Strategically speaking, the logic behind asking for a hotline file stacks up to more critical [...]
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