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Tag - Facebook Marketing

12 Aug

Facebook Marketing Tips; No Pixel, No Conversions

Facebook marketing has become one of the most popular platforms in the world of digital marketing as it provides detailed information and targeting options. Nearly any business can select a highly targeted audience and deploy ads of all shapes and sizes to them. Even better, the platform has a retention rate that is higher than any other form of media including television. With that alone, it’s easy to see why companies have rushed to spend their marketing budget with [...]

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12 May

Are Social Media Followers Valuable?

Then, things began to change and not for the better when it came to social media marketing. These companies saw fewer and fewer followers being reached organically until now 100,000 followers means you see fewer than 5% of them being reached by your content. Now, you have to actually pay social media sites like Facebook, LinkedIn, Instagram and Twitter to reach your own followers. Think about that one more time to ensure you get that, these people have gone [...]

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Facebook Ad Campaign
12 Feb

A New Way To Use Facebook For Ad Campaigns

If you are one of those people who looks for the latest and greatest thing, then get ready for a new opportunity with the use of Facebook. One of the biggest challenges with marketing on social media is that you see plenty of engagement and traffic, but few conversions and sales. Why is that? Part of the reason is that people are on there for information, entertainment, to communicate with friends and keep track of what’s going on in [...]

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05 Jun

Do Likes And Followers Matter Anymore?

If you have been involved in social media marketing for more than five years, you’ve seen several changes in strategy, costs, engagement, targeting options and more. Ten years ago, the strength of your social media marketing was based on how many followers and likes you had on your profile. Now, that number isn’t as important and it’s something that many companies completely ignore. Ideally, if someone were to view your company profile page, you would want them to see that [...]

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Facebook Marketing
22 May

Facebook Marketing, How To Generate Sales

Facebook marketing offers a unique opportunity for your business to connect with its audience every day. If your content is strong, followers will like, comment and even share your posts, increasing your visibility and bringing in new followers. This strategy can be utilized on Facebook, Instagram, Twitter, LinkedIn and any other social media platforms as well. The key to marketing on these sites is to produce high-quality content. It can be in the form of videos, creative images, blogs [...]

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08 Oct

5 Things About Facebook Boosting You Didn’t Know

Facebook marketing or boosting is a cost-effective way for businesses to reach a targeted audience on a platform that they are using an average of four hours a day. Depending on the quality of content, budget and industry, businesses will see varying results. The key thing is to make sure that you set realistic expectations and understand that people are not on social media to buy things, but to be entertained and informed. If your only goal is sales, [...]

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25 Jul

How Changes In Social Media Marketing Impact My Business

Whether it’s Instagram, Facebook, Twitter or LinkedIn, the top platforms have been making big changes to the way you can market your business on social media. Their goal is to make more money while also creating a friendlier and easier experience for the user. This isn’t the best news for you as people who are following your page will see fewer of your posts. That’s really amazing when you think about it, you have to now pay to have [...]

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06 Jun

Building An Audience With Facebook & Instagram Live

It’s impossible to have Facebook or Instagram and not know about the Live feature. This feature has opened doors to social media marketing that companies are desperate to take advantage of. But why is it so popular and how do you take advantage of it? If you research television viewership, live shows seem to do far better than taped ones. Obviously, there are certain shows that have to be taped, but when compared to similar types of programing, live episodes [...]

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24 Jan

Email & Facebook, It’s Time To Get Noticed

If there’s one thing you can guarantee in business and advertising, it’s that your client has an email address and they are on Facebook. The average person spends over 4 hours a day on their phone and the majority of that is on social media. Depending on what type of business you have, the quality of your content, your goals and budget, you will see varying results from this platform. Being able to send an ad to millions of people [...]

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11 Oct

Which Social Media Platform Is The Most Valuable

You know your business needs to be on social media but you aren’t sure which platform would be the most valuable for you. For starters, you need to be on all of them. Even if you never get a single lead from one of them, they are free, get ranked well on Google and other search engines and help with branding. Not A Simple Answer The problem with asking which social media platform is best for you is that there really [...]

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