There’s a reason why businesses pay millions of dollars to show you the same commercials over and over again. The more you see the same ad, the more familiar you are with its content, the brand that is showing it and the message it offers. Their goal is to make sure that the same people see the ad so much, that when they decide to purchase the product or service in that industry, they go with the business they [...]
November is officially the start of the automotive shopping season. All over the country, car dealerships of all sizes will be looking for ways to edge out the competition, reach the right consumer and get people to visit their lots. Discounts, new inventory, creative financing options, money for old vehicles and other promotions will be run with the hope of capturing the attention of a potential customer. This is where you can make or break your year and you are [...]
A great way to introduce holiday promotions to an audience of consumers is with email marketing. This marketing strategy is cost-effective, allows you to target the audience, is easy to track and can be used throughout the year. Whether you’re marketing a service or product, the first thing you have to focus on is introducing your brand to a consumer. When someone goes to the grocery store to buy something and they look at shelves with dozens of options for [...]
Retail holiday promotions are a tricky thing. It’s the time of year when people spend more money and make more purchases but there’s also more competition out there. Every small business is advertising and it’s up to you to reach the consumer early and often, making sure that you are getting the best ROI for your campaign. Email marketing is the most cost-effective way of reaching a targeted audience and driving traffic to your site. However, proper strategies need [...]
Small businesses struggle to find cost-effective marketing options that will help generate leads, introduce new consumers to their brand and encourage them to engage. Social media sites like Facebook and Instagram, retail sites like Amazon and eBay and search engines like Google and YouTube get billions of hits a day and offer affordable advertising solutions. The problem is standing out from the competition and getting the attention of the viewer. Email marketing bypasses those issues and puts you directly in [...]
Time is money and in the world of online marketing you need to see results as quickly as possible. The problem is that other platforms may take too much time, cost too much more or don’t provide enough of a reach for your business. Data based marketing is a great way to reach millions of consumers in a short period of time and not spend a lot of money to do so. While the concept has been around for [...]
It’s not easy or cheap to get a new customer. You can literally spend hundreds of dollars just to make a sale that nets you less than ten. So why do it? Because that single $10 purchase can give you a customer for life, meaning they spend $10 with you every month, refer you to their friends and family and help you to grow your business. Companies look at the cost of acquisition a lot differently now. Let’s use [...]
You really don’t care what works as long as something does. Every business owner is interested in one thing, seeing results. You don’t care if it’s from social media, email marketing, having an employee out front of your store spinning a sign or something else, you just want to see sales. That’s fair and that’s why you need to be prepared to try new things. Everything works different when it comes to ecommerce marketing because it depends on several [...]
Social media and email marketing are the top two forms of internet marketing businesses do today. That’s more than SEO, PPC, display and anything else and the reason is because it’s cost-effective and produces immediate results. It’s also very easy to do whether you are managing your company Facebook page or hiring a company to hit 20,000 people in your area with an email about a sale you have coming up. There is no television channel, newspaper or website [...]
Shopify is one of the most popular ecommerce solution platforms that allows small business owners to put their entire store online at a low price. One of the biggest advantages the platform offers is that anyone can do it as it does not require any web design experience and it is also very affordable. Businesses pay a small monthly fee which includes customer support and assistance and then a small fee per each transaction made through the site. For a [...]
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