What does it mean to utilize data? Most people would talk about sending an email to the consumer or even a postcard. Maybe running some ads to them on sites they visit or something else. You can even call them or send a text, but that creates fewer results because people feel like it’s an invasion of privacy. You know that you need to frequently hit the consumer with ads and that’s why you send out email campaigns two [...]
Hasn’t this year flown by already? It feels like just yesterday you were making New Year’s resolutions and now you are trying to plan for 2020. Hopefully it’s been a solid year for you but one of the things you may not be happy with at this point is your marketing. Whether you’ve seen results or not, there’s always room for improvement and part of the problem is that you have to find ways to end the year strong. [...]
By now, you are familiar with the fact that DigDev Direct has one of the most comprehensive databases in the country and can utilize this data to enhance your digital marketing solutions. But what does that mean? How does that work, and can you see results? Results are tricky because you have to understand the way digital marketing works and the customer journey. Let’s begin with how to use our database. Identifying and Selecting An Audience You can take 200-400 records [...]
Collecting data is nice and it’s something smart businesses do as they look to establish their brand and keep consumers updated on new products and services. However, there is a common misunderstanding when it comes to how to utilize data the right way. For example, what information do you collect when someone signs up for a promotion or buys something from you? Normally, it’s a name and an email. If you are lucky maybe a date of birth or [...]
Of all the businesses that benefit from weekends and especially holiday weekends, no industry is impacted more than retail. Consumers wait as long as possible for an upcoming holiday weekend to purchase something because they know that the products they want will be available at a fraction of the price they would have to pay at any other time. It doesn’t matter if you want sheets for your bed, home décor or furniture, a new television, appliances or something [...]
Traveling is now easier, and in some cases, more affordable than ever. Anyone can plan an entire vacation via their phone including booking hotels and plane tickets, renting a car or getting a lift to somewhere, planning which sites to see and restaurants to eat at and so much more. The issue isn’t with the person planning the trip, it’s with the business that is trying to get the attention of the traveler. How do you get your tourist attraction, [...]
Email marketing is a cost-effective way to drive in traffic and introduce your brand to a new audience. You can target recipients based on hundreds of attributes including their age, gender, location, personal interests, credit score, shopping habits, job title, if they have children, if they are married, political affiliation and so much more. There’s no denying the benefits it can bring your marketing campaign. However, one of the issues that comes up for businesses is how to measure it’s [...]
Whether you’re new to data marketing or you’ve been doing it for years, it’s always good to know the basics. Data marketing is different than other forms because you are not randomly sending ads out to people and hoping for a response. You are targeting individuals based on specific criteria. This criteria can include a person’s age, their gender, where they live, their income, if they own or buy their car or home, their political and personal interests and [...]
Whenever branding comes up, business owners and managers begin to roll their eyes. Branding is boring. It costs money and doesn’t have any proven ROI. You cannot track its significance, you cannot tell whether it helped or not. How do you know if someone bought something from you because they heard of your brand five months ago? How do you know if your clicks were higher on your social media campaign or your emails get more opens because consumers [...]
You’ve probably been called, been sent content or found information about email marketing. The idea seems simple enough, you send out a letter to someone and they read it, click on the links and visit your site. That’s the simple way of putting it but you have to go deeper into the process of a campaign and how it can benefit your business. Targeting Who needs to receive your content? This is the most important question you have to answer. If [...]
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