Every business has slow seasons, months where sales numbers are going to go down a lot, regardless of what you do when it comes to marketing. The idea that you should spend the same during these months as you do during your busier months seems crazy because you will not see a strong ROI. However, there are some services you need to keep focusing on, even when things slow down, because you are not going to generate immediate results [...]
We live in a world of instant gratification and we want what we want, right now. The same comes to marketing and even though your marketing team told you that you need to buy your audience months before you even run a major sale, you didn’t listen. You have ever excuse for why you waited but the fact is that it’s time to do something, anything that will drive traffic to your site. Whether you need to hit an audience [...]
Selling cars isn’t difficult. People have a need or want, and they will come to your dealership to take a look at what you have available. They already have some idea of what they want but their goal is to test-drive a few options and see what they like and don’t like about these vehicles and what kind of deal they can get. Do they want to buy or lease? Do they want new or used? Are they trading [...]
Make The Most Of The Boost In Sales On The Year's Biggest Retail Weekend: Whether you own your own retail business or have customers who do, the weekend of Thanksgiving is a make or break weekend. Black Friday & Cyber Monday give you an opportunity to give your sales numbers a strong boost before the end of the year. For some industries and businesses, this weekend can represent anywhere from 10%-40% of their annual revenue. That’s how important this period [...]
Data is a wonderful thing. It can drop the cost per acquisition down 40%-50% and give you an opportunity to reach consumers on multiple platforms, any number of times. As you look for ways to reach consumers to announce your Black Friday and Cyber Monday sales, data can be your hero. The problem is that you either do not have it or you do not know how to use it. If you are just sending out emails, that’s a [...]
Black Friday and Cyber Monday can be the biggest weekend of the year for some businesses as they look to get more sales in on this single weekend than they will in some months of the year. That’s a lot of pressure on anyone to produce results, especially your marketing team. There are always mistakes that are made like waiting too long to promote your business, not having enough deals to get people interested and so forth. However, one [...]
The important thing to remember when it comes to ecommerce businesses is that you have to do things the right way. It doesn’t matter who you are, you cannot make a mistake right out of the gate that costs you thousands of dollars. You have to put a strategy together and allow your business to grow the right way. Here’s the best way to get started: Do not pay thousands for a site: You cannot pay thousands of dollars [...]
Do not send ads and emails at night and on weekends. It’s going to be a waste of time and money. You’ve heard it for years and you’ve listened to it and followed the rules of marketing. However, now is the time to challenge some of those rules, especially if it can lead to more conversions for you. The idea is to display ads to a consumer a number of times but also at the times they are most [...]
What works in marketing? You don’t care what the answer is at this point, you are just tired of running campaigns and not seeing sales come in. You are told why that happens and it actually makes sense, but at the end of the day it’s costing you money and you need to see a better return on your investment. You don’t care if you have to stand outside your store and spin a sign, wear a gorilla suit [...]
How many times have you heard that you can’t market a product or service online? Platforms like Google and Facebook limit what you can send consumers, and, in some cases, it creates a serious gap in your marketing capabilities. CBD is a great example as you cannot market via Google AdWords or Facebook with few exceptions. Business owners and entrepreneurs are growing impatient with the fact that they cannot market their products and services on these platforms because they [...]
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