WHY ARE OPEN AND CTRS SO MUCH HIGHER ON SUCH SMALL SENDS?
In many instances, clients — used to our benchmark open and CTRs of 10 percent and 1 percent respectively — are alarmed when they execute a very small send (particularly when quantities are in the thousands, by what seem to be far higher rates than our standards. DigDev pays special attention to campaigns that in such small quantities namely because we want to ensure exposure to as much of a small recipient pool as possible. In these cases, our IT and [...]
