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13 Mar

MONETIZING TELEMARKETING DATA IN THE ABSENCE OF UNIQUITY

In the data world landing a telemarketing initiative is akin to discovering a golden needle in the middle of the desert.  It takes a pro to handle the intricacies, and a detail oriented one at that. Knowing the “lingo” is great, but if execution isn’t carried out with precision and forethought, one can quickly find themselves wallowed in the mire as it were. We’re in a most unique position in the telemarketing space in that we maintain phone numbers — [...]

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13 Mar

WHY ARE OPEN AND CTRS SO MUCH HIGHER ON SUCH SMALL SENDS?

In many instances, clients — used to our benchmark open and CTRs of 10 percent and 1 percent respectively — are alarmed when they execute a very small send (particularly when quantities are in the thousands, by what seem to be far higher rates than our standards. DigDev pays special attention to campaigns that in such small quantities namely because we want to ensure exposure to as much of a small recipient pool as possible. In these cases, our IT and [...]

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13 Jan

BANNER ADS POISED TO MAKE HUGE COMEBACK WITH DIGDEV’S NEW TECHNOLOGY

Seeing a banner ad will never be the same.  We promise. DigDev and its partners have given the forefather of digital marketing a facelift and it means you'll likely only see ads that catch your eye more and more. Like everything in your life, even banner advertising is getting personal.  Enjoy it! Advertiser, client, consumer, HUMAN: you likely surf the web regularly.  You visit certain sites with fervor, go on occasional shopping sprees on Amazon or eBay and in your own way, [...]

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13 Jan

REDEFINING RECENCY: WHY DIGDEV’S HOTLINE NUMBERS ARE MORE THAN JUST “NEW TO MARKET”

Perhaps now more than ever, advertisers are seeking hotline data on behalf of their clients.  Indeed, new to market data – especially in the current advertising economy, is critical as advertisers scramble to increase their REACH to new potential customers AND ensure recent behaviors that define a requested data set are fresh AND unique so as to offer the highest yield of potential new respondents. Strategically speaking, the logic behind asking for a hotline file stacks up to more critical [...]

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