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Tag - Chat

13 Jun

OPT-IN EMAIL MARKETING VS. BULK EMAIL SPAM

Though many people practice email marketing to promote their goods and services, some don't know the difference between spam and opt-in email marketing. It's understandable. DigDev Direct makes ensures you are not spamming and only executing proper email broadcasts. Spam vs. opt-in email: definitions Bulk email spam: Spam is any email sent for commercial purposes without permission from the receiver. This means that if you're sending emails to your friends, family and colleagues, it does not qualify as spam. However, if you're [...]

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13 Mar

MONETIZING TELEMARKETING DATA IN THE ABSENCE OF UNIQUITY

In the data world landing a telemarketing initiative is akin to discovering a golden needle in the middle of the desert.  It takes a pro to handle the intricacies, and a detail oriented one at that. Knowing the “lingo” is great, but if execution isn’t carried out with precision and forethought, one can quickly find themselves wallowed in the mire as it were. We’re in a most unique position in the telemarketing space in that we maintain phone numbers — [...]

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13 Mar

EMAIL’S STILL AS VALUABLE AS EVER; IT’S THE ‘WHY’ THAT’S CHANGED

In 03′ a new email record with as much as a first and last name not yet on the market was gold. 10 years later, email has evolved; it’s not just about a name.  It’s about what’s known about that name. Even you’re not exempt: your name is almost certainly in a database (with your physical and email address).  But so is nearly everyone’s. You’re a consumer just like the person next to you — regardless of the level at which you [...]

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13 Jan

INCREASE YOUR BOTTOM LINE WITHOUT “SELLING” A LIST: ADDING DATA APPENDS TO YOUR SERVICE OFFERINGS

Today’s post is aimed specifically at list managers (especially those who aren’t responsible for hygiene of their client’s file) and all brokers and agents who send E-mails using only ESP services like Mail Chimp or Constant Contact. DigDev’s work — especially with brokers and list managers — or anyone whose client has a database of their own – isn’t always based on simple E-mail acquisition.  Actually especially with list managers and clients who manage their own sends through the ESP’s [...]

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13 Jan

REDEFINING RECENCY: WHY DIGDEV’S HOTLINE NUMBERS ARE MORE THAN JUST “NEW TO MARKET”

Perhaps now more than ever, advertisers are seeking hotline data on behalf of their clients.  Indeed, new to market data – especially in the current advertising economy, is critical as advertisers scramble to increase their REACH to new potential customers AND ensure recent behaviors that define a requested data set are fresh AND unique so as to offer the highest yield of potential new respondents. Strategically speaking, the logic behind asking for a hotline file stacks up to more critical [...]

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