Unless someone has a direct need for something, the first part of marketing needs to be branding. Introducing your brand to a new audience is important for any business and it increases your chances of them buying from you if and when they need or want your services. Need proof? Walk around your local grocery store and look at what people are buying. Often, the soda aisle is the best example of this. As people walk down the soda [...]
Whenever branding comes up, business owners and managers begin to roll their eyes. Branding is boring. It costs money and doesn’t have any proven ROI. You cannot track its significance, you cannot tell whether it helped or not. How do you know if someone bought something from you because they heard of your brand five months ago? How do you know if your clicks were higher on your social media campaign or your emails get more opens because consumers [...]
If you’re a marketing firm, the idea is to help build a business up the right way, establishing an online presence and reaching the right audience. If you’re a business owner, the idea is to get sales in. You don’t care how it happens, you want the phone ringing, clicks to the site and sales coming in. That’s understandable, but you have to understand that a process needs to be followed for a successful campaign to take place. Even [...]
I’m pretty sure you’re thinking about your next marketing power move, right? This article was written with you in mind, especially, if you are looking for ways to improve their internet marketing. At DigDev Direct we provide a wide range of services to companies around the world. 1. Paid Social Media Promotions Everyone that has a business or product should be using paid social media marketing promotions. The problem is that most people aren't sure how to use it properly. By starting [...]
Your business needs to make sales. That’s not up for debate. However, what is up for debate is how it can generate the most sales without breaking the bank. There are several services available to increase traffic and sales online. Finding which ones will work best for you, how much of a budget you can put into those services and being patient while they grow are the keys to generating real revenue. It all starts with knowing what a [...]
The majority of people will tell you they’ve never purchased a single product because of a TV commercial, billboard, ad or anything else like that. They are unknowingly lying because the fact is that we all have purchased something based on advertising. That’s why every year companies dedicate a large portion of their marketing budget towards branding and if you own a small business you cannot overlook the value in building a brand. Personal Research Still not convinced at the value [...]
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