INTERACTIVE AD SPENDS ARE OFFICIALLY LARGER THAN THE GDP OF SOME COUNTRIES
In case you needed another reason to 'go interactive' as an advertiser or marketer... Here's one more in the form of a great article from DM News. And we can't say we're surprised (or complaining, for that matter). Interactive advertising spends -- driven by mobile ad sales -- have swamped advertising's until-now golden child (and money pit) that is TV. Clocking in at a cool $42.8 Billion in 2013 per the Interactive Advertising Bureau's report cited in the article, this represents a 17% [...]
