Tag - Articles

OPT-IN EMAIL MARKETING VS. BULK EMAIL SPAM

Though many people practice email marketing to promote their goods and services, some don't know the difference between spam and opt-in email marketing. It's understandable. DigDev Direct makes ensures you are not spamming and only executing proper email broadcasts. Spam vs. opt-in email: definitions Bulk email spam: Spam is any email sent for commercial purposes without permission from the receiver. This means that if you're sending emails to your friends, family and colleagues, it does not qualify as spam. However, if you're [...]

INTERACTIVE AD SPENDS ARE OFFICIALLY LARGER THAN THE GDP OF SOME COUNTRIES

In case you needed another reason to 'go interactive' as an advertiser or marketer... Here's one more in the form of a great article from DM News.  And we can't say we're surprised (or complaining, for that matter). Interactive advertising spends -- driven by mobile ad sales -- have swamped advertising's until-now golden child (and money pit) that is TV. Clocking in at a cool $42.8 Billion in 2013 per the Interactive Advertising Bureau's  report cited in the article, this represents a 17% [...]

EMAIL’S STILL AS VALUABLE AS EVER; IT’S THE ‘WHY’ THAT’S CHANGED

In 03′ a new email record with as much as a first and last name not yet on the market was gold. 10 years later, email has evolved; it’s not just about a name.  It’s about what’s known about that name. Even you’re not exempt: your name is almost certainly in a database (with your physical and email address).  But so is nearly everyone’s. You’re a consumer just like the person next to you — regardless of the level at which you [...]