Ads In The Middle Of The Night? Why Not?
Do not send ads and emails at night and on weekends. It’s going to be a waste of time and money. You’ve heard it for years and you’ve listened to it and followed the rules of marketing. However, now is the time to challenge some of those rules, especially if it can lead to more conversions for you. The idea is to display ads to a consumer a number of times but also at the times they are most [...]