Advertising Vs. Marketing
The majority of business owners do not know the difference between marketing and advertising. That’s a problem because it leads to unrealistic expectations, mistakes in strategy and rushing to get results. Understanding the difference, how they both can help your business and how to utilize them can go a long way in building a successful business that generates sales and develops long-lasting relationships with customers. Marketing Marketing is the focus on building a brand, a presence, introducing your business to consumers. [...]
