Scott Hirsch
Executive
Scott Hirsch is an online marketing pioneer who began marketing contact lenses and other products on-line as early as 1992. Mr. Hirsch was the Vice President and Chief Operating Officer of Lens Express, which was ranked among the 500 fastest growing private companies by Inc. magazine for three consecutive years. Scott started the first ever internet-based opt-in data collection process. He entered the commercial email marketing business in 1998 when he founded eDirect, which later merged with Naviant and became one of the largest players in the Internet direct marketing space Naviant was then sold to Equifax for $135 million. In 2004 Mr. Hirsch founded Relation Serve Media, an interactive advertising agency also specializing in email marketing. Hirsch took the company public in 2005 under the symbol RSVM
