Are you the type of person that prefers quiet and relatively uneventful working days? If so, the 4th quarter in database marketing and advertising world is not the place for you. Here at DigDev, this is by far our favorite time of the year! Why you ask; let me explain. The 4th quarter is the time of the year when budgets are rolled out. You have spent the first nine months of the year running counts for your clients [...]
In many instances, clients — used to our benchmark open and CTRs of 10 percent and 1 percent respectively — are alarmed when they execute a very small send (particularly when quantities are in the thousands, by what seem to be far higher rates than our standards. DigDev pays special attention to campaigns that in such small quantities namely because we want to ensure exposure to as much of a small recipient pool as possible. In these cases, our IT and [...]
In case you needed another reason to 'go interactive' as an advertiser or marketer... Here's one more in the form of a great article from DM News. And we can't say we're surprised (or complaining, for that matter). Interactive advertising spends -- driven by mobile ad sales -- have swamped advertising's until-now golden child (and money pit) that is TV. Clocking in at a cool $42.8 Billion in 2013 per the Interactive Advertising Bureau's report cited in the article, this represents a 17% [...]
In 03′ a new email record with as much as a first and last name not yet on the market was gold. 10 years later, email has evolved; it’s not just about a name. It’s about what’s known about that name. Even you’re not exempt: your name is almost certainly in a database (with your physical and email address). But so is nearly everyone’s. You’re a consumer just like the person next to you — regardless of the level at which you [...]
Today’s post is aimed specifically at list managers (especially those who aren’t responsible for hygiene of their client’s file) and all brokers and agents who send E-mails using only ESP services like Mail Chimp or Constant Contact. DigDev’s work — especially with brokers and list managers — or anyone whose client has a database of their own – isn’t always based on simple E-mail acquisition. Actually especially with list managers and clients who manage their own sends through the ESP’s [...]
Seeing a banner ad will never be the same. We promise. DigDev and its partners have given the forefather of digital marketing a facelift and it means you'll likely only see ads that catch your eye more and more. Like everything in your life, even banner advertising is getting personal. Enjoy it! Advertiser, client, consumer, HUMAN: you likely surf the web regularly. You visit certain sites with fervor, go on occasional shopping sprees on Amazon or eBay and in your own way, [...]
Perhaps now more than ever, advertisers are seeking hotline data on behalf of their clients. Indeed, new to market data – especially in the current advertising economy, is critical as advertisers scramble to increase their REACH to new potential customers AND ensure recent behaviors that define a requested data set are fresh AND unique so as to offer the highest yield of potential new respondents. Strategically speaking, the logic behind asking for a hotline file stacks up to more critical [...]
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