Everyone wants the secret sauce; they want to know what to do that will make their marketing campaign better and increase ROI. Every agency knows the struggle, you have potential customers come in and spend 2-3 hours going over all the services, getting the best possible game plan on how to be success and then they get up and leave only to go and find a company that will claim to do the same things for half the price. [...]
Being a realtor can be a great job. You sell people houses or condos and you get a big commission check. You have a chance to make more money, especially if you work harder. However, you soon realize that there are a lot of people who also realized this and the market is flooded with real estate agents. How do you separate yourself from the crowd to not only get clients but get sales as well? 8 Low-cost Marketing Tips [...]
Sometimes it’s nice to have someone who listens. After a tough day at work we need someone to vent to and you appreciate when that person is a good listener. The same can be said for marketing. You shouldn’t have to sit there and listen for an hour as some salesperson brags about the marketing services they offer before they even know a single thing about you. A real salesperson is going to be quiet, give you a chance [...]
Even the smallest local businesses can benefit from having an online presence. A landscaping company can gain customers from having a Facebook page that targets people in their area. A golf instructor can promote themselves with instructional videos on YouTube. There is no limit to the ways you can promote your business with the tools that are available to you online. However, the question that always comes up for small business owners is which method works the best for [...]
You’re doing email marketing, social media, SEO, PPC, re-targeting, videos and everything else you can think of and you still aren’t getting the results you want from your marketing efforts. This happens a lot and you can begin to second guess yourself. The first thing you need to do is to be patient. Results will come, they just take time. Even your PPC campaign needs to be tweaked and adjusted on a regular basis. However, there’s always something you [...]
Trying to figure out how to market your small business can get frustrating and expensive. There are so many options available and each one is going to cost you time and money. So how do you do it the right way? How do you get results, build an audience and get customers in the door? That’s the question every business owner asks and the answer is not as cut and dry as you would like it to be. You’re Different Of [...]
Some of us make fun of the fact that everyone is staring at their phones. Every day we get mad at drivers who are looking down at their devices rather than concentrating on the road. While that’s not a safe way to drive, it does prove a point about how attached we are to our iPhone or Android devices. As a business you cannot afford to overlook that fact and increasing your mobile marketing capabilities needs to be made [...]
The majority of people will tell you they’ve never purchased a single product because of a TV commercial, billboard, ad or anything else like that. They are unknowingly lying because the fact is that we all have purchased something based on advertising. That’s why every year companies dedicate a large portion of their marketing budget towards branding and if you own a small business you cannot overlook the value in building a brand. Personal Research Still not convinced at the value [...]
When you own a business you have to make some pretty tough choices. You do not have the money to waste on trying things out. You need results and you need every penny you spend to count for something. This is especially true when it comes to marketing and there is a debate between what’s more valuable, followers or clicks? Whether you want to put your budget behind social media, pay per click or email marketing the bottom line [...]
2017 is going to be an important year for many businesses around the country. As you take a look back at 2016 you want to identify what worked, what didn’t work and why? There are plenty of variables that influenced your internet advertising results and you want to learn from that as you put your 2017 marketing plans in action. Every business and industry is different and you need a custom plan that will show favorable results. DigDev Direct [...]
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