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Marketing

10 Jun

Shopify Vs WordPress Websites

Business owners routinely face the challenge of finding reliable information and guidance when it comes to making important marketing decisions. One example that really stands out is that of choosing which web design platform to go with for a retail store. Two of the more popular options are Shopify and WordPress. They both are well established and present different advantages and disadvantages. Here is a breakdown of what you need to know to choose the best platform for your [...]

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03 Jun

Smart Marketing For Politicians

Politicians are in an unusual situation in 2020 as it’s unlike any election in our nation’s history. People are not only voting at a higher rate, but they are more passionate about who they are voting for. Swing votes are more important than ever before as the country and most races are split down the middle. In order to make sure that a campaign is successful and ends in victory, candidates must focus on not only their supporters, but [...]

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21 Apr

Stop Looking For One-Size-Fits-All Marketing Employees

Businesses constantly post ads online for in-house employees who can handle various areas of marketing. You want someone who can manage your website and social media, handle SEO and copywriting and do several other things that your brand needs to generate sales. Understandable, you cannot afford to hire four or five people to accommodate these needs so you are trying to find someone who can handle as many of them as possible. Sometimes, you do get lucky and find [...]

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14 Apr

5 Reasons Your Traffic May Not Be Turning Into Sales

You’ve run dozens and dozens of campaigns and you see traffic, real traffic, coming to your site every day. You have a strong promotion, but you are not seeing sales and your immediately thought is that something is wrong with your marketing efforts. This is a common mistake in business as we look at the results rather than what went into a campaign to determine whether or not it was successful. Yes, your business needs to generate sales but [...]

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07 Apr

The Smartest Ways Businesses Are Marketing During Coronavirus

Every business is facing different challenges during the pandemic caused by the coronavirus which has taken over the world. Many businesses are shut down completely or operating in limited ways. However, there are still some creative and unique ways to market your brand. Obviously, this is based on several things including what type of company you have so let’s look at how different industries and businesses within those industries are marketing themselves right now: Restaurants: Unable to have dine-in [...]

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marketing to consumers
04 Mar

Are Consumers Getting Smarter?

Digital marketing has evolved to become the fastest and most affordable way to reach consumers throughout the world. A business in Deerfield Beach, Florida can market a new brand of sneakers to people in their 20’s in Tokyo, Japan without having to ever set foot in Japan. It’s amazing what you can do but something has changed in the last couple of years that businesses are becoming more aware of. Consumers are getting smarter. What does it mean when we [...]

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05 Feb

Using 2020 To Build Up Your Websites Value

You want sales. It’s understandable and it’s the goal you have for every marketing campaign. The problem is that sales are very difficult to promise and can take time to generate. Also, even if you generate some sales, are you really increasing the value of your website and business? This is one of the challenges that people face when understanding the goals of marketing. It should not be to just generate sales but increase your sites value. However, before [...]

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08 Jan

Marketing Services You Need To Do In Your Slow Seasons

Every business has slow seasons, months where sales numbers are going to go down a lot, regardless of what you do when it comes to marketing. The idea that you should spend the same during these months as you do during your busier months seems crazy because you will not see a strong ROI. However, there are some services you need to keep focusing on, even when things slow down, because you are not going to generate immediate results [...]

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17 Dec

Why Your Marketing Strategy Won’t Work In 2020

You’ve invested countless hours and thousands of dollars into marketing your business l. You have a reliable flow of traffic to your site and this year your sales numbers were solid. You wouldn’t say that you are happy with the results, but you know that you can hang your hat on them, and you do not have plans for any major changes in 2020. Here’s why that’s not a good idea. Increased PPC Costs Whether it’s through Google AdWords or social [...]

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whitelabeling marketing
27 Nov

How DigDev Direct Can Help Your Marketing Agency

Own a marketing agency and looking for ways to generate more revenue? Ok, that sounded a little too 2am infomercial. However, the goal of every business is to make more money but the challenge for many of them is to find a way to get new customers in. While you are focused on that, wouldn’t it be nice if you could make more money off of your current clients? That sounds great but how can you do that and [...]

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