Clothes | DigDev Direct

13 Mar

MONETIZING TELEMARKETING DATA IN THE ABSENCE OF UNIQUITY

In the data world landing a telemarketing initiative is akin to discovering a golden needle in the middle of the desert. It takes a pro to handle the intricacies, and a detail oriented one at that. Knowing the “lingo” is great, but if execution isn’t carried out with precision and forethought, one can quickly find themselves wallowed in the mire as it were. We’re in a most unique position in the telemarketing space in that we maintain phone numbers — [...]

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13 Mar

WHY ARE OPEN AND CTRS SO MUCH HIGHER ON SUCH SMALL SENDS?

In many instances, clients — used to our benchmark open and CTRs of 10 percent and 1 percent respectively — are alarmed when they execute a very small send (particularly when quantities are in the thousands, by what seem to be far higher rates than our standards. DigDev pays special attention to campaigns that in such small quantities namely because we want to ensure exposure to as much of a small recipient pool as possible. In these cases, our IT and [...]

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13 Jan

INCREASE YOUR BOTTOM LINE WITHOUT “SELLING” A LIST: ADDING DATA APPENDS TO YOUR SERVICE OFFERINGS

Today’s post is aimed specifically at list managers (especially those who aren’t responsible for hygiene of their client’s file) and all brokers and agents who send E-mails using only ESP services like Mail Chimp or Constant Contact. DigDev’s work — especially with brokers and list managers — or anyone whose client has a database of their own – isn’t always based on simple E-mail acquisition. Actually especially with list managers and clients who manage their own sends through the ESP’s [...]

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