EMAIL’S STILL AS VALUABLE AS EVER; IT’S THE ‘WHY’ THAT’S CHANGED
In 03′ a new email record with as much as a first and last name not yet on the market was gold. 10 years later, email has evolved; it’s not just about a name. It’s about what’s known about that name. Even you’re not exempt: your name is almost certainly in a database (with your physical and email address). But so is nearly everyone’s. You’re a consumer just like the person next to you — regardless of the level at which you [...]
