Need to give your email marketing a bit of a boost? The problem might be that you are sending out too many messages talking about the same thing. You have a promotion every week which is great but people are tired of seeing the same thing over and over again. You need to change things up and the best way to do that is to add a monthly newsletter to the mix. A newsletter will not only provide your [...]
It doesn’t matter what you are doing with your internet marketing campaign, if you want fast results, you have to pay for them. PPC (Pay Per Click) was designed to be the great equalizer, where companies had the opportunity to literally buy your interaction, not just your attention, but to actually have you click on their ad and visit their site. Imagine if a soda company only had to pay for television ads if someone actually clicked on it? [...]
Every business can benefit from email marketing. However, if you’ve been running your own campaigns and you are not getting the results you want, it could be time to take a look at your strategy. You may need to reach new consumers, improve your creative or try changing up your tactics. As you begin to look at your current campaigns and find ways of improving your efforts, it’s important that you compare cost-effective options to those that may be [...]
There is no denying the value of social media marketing. These profiles have hundreds of millions of followers and are free to access and begin promoting. They rank on search engines, introduce your brand to millions of users and can even act as a functioning website, allowing people to gather information, contact you and even make a purchase. Marketing on it is even better because it’s very cost-effective. To make things even better, if you have customers and followers who [...]
It’s a debate every business owner has, should you be outsourcing your marketing efforts? Everyone needs to advertise online but depending on how big your company is you may not have the budget to hire someone in-house to do it. It’s hard to say for sure what you should do because every business is different and has different needs. However, there are several advantages to outsourcing that you shouldn’t overlook and they can be utilized by any company, regardless [...]
People have to eat! It’s something that is well known which is why the food service industry is one of the largest in the world. Then why do nearly half of all restaurants go out of business within the first few years of their existence? Some of them aren’t that good; some didn’t have a good strategy as far as location, execution or provide reasonable pricing. Others made the mistake of not advertising correctly and reaching their local audience. Billboards [...]
The value of email marketing isn’t lost on you. You’ve spent years building your own database between promotions, sales, giveaways, surveys and other creative ways in order to build a list of thousands upon thousands of addresses. Every week you send something out to your list and you see opens, clicks and even some conversions. That’s great and it’s an effective form of marketing. Even with a list of millions, there are still going to be some issues that need [...]
We all want results and we want them now. That’s why you are looking for marketing tips on how to increase traffic and get more of a return on your investment. Perhaps you have a sale coming up and you need to get as many eyes on it as possible? Maybe you just need to start seeing your numbers go up but you do not want to break the bank to accomplish it? There are several tools you can utilize [...]
When it comes to small business marketing, there are so many areas you have to focus on and sometimes; a few of those areas get ignored. If companies ranked the best platforms for advertising based on ROI the list would be a variation of social media, pay per click and display ads, press releases, email marketing and so on. SEO would probably not reach the top three for most businesses which is why it often gets ignored. This is a [...]
Trying to figure out how to do some marketing on a budget is one of the biggest challenges small business owners face. You understand that you have to spend money. However, you do not have money to waste so whatever you do put your budget behind, needs to produce. It doesn’t matter if it’s social media, SEO, Google Adwords, email marketing or anything else, if you want to see results you have to spend money. Figuring out which areas [...]
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