It’s amazing how quickly 2017 has flown by and we are already looking into marketing trends for 2018. There will be a lot of talk about new technology, new sites to check out and other trends. However, the real traffic will be found on familiar platforms, using new tools to maximize opportunity. As you re-evaluate what worked and what didn’t, it’s time to put together a new strategy that will get results. While many of these trends are not new, [...]
We live in a world of instant gratification. We want results and we want it now. People fail to see the value of working for something, putting time into it and then benefiting from that effort. A great example of that is search engine optimization. You need to put in the time to develop a healthy website, create content, target the right keywords and follow the rules Google has created to get your website to rank. Why Do I Need [...]
It doesn’t matter how successful a year your business had, everything starts over in 2018 and that includes your marketing strategy. Whether you are heavy into Google with SEO & PPC, spending time on social platforms like Facebook and LinkedIn, or you believe more in running ads across the web, it’s time to take a serious look at what worked, what didn’t and what needs to be changed. Here’s how you get started: Pull all your data: There’s no [...]
Marketing is one of the most competitive fields in business today. There are so many ways to market your company but not every platform is going to be right for you. For example, a restaurant will find more advantages with social media than a doctor potentially will. However, that doesn’t mean the doctor should avoid being on social media, it just means they need to find the most effective platforms to use. One thing most businesses would benefit from is [...]
Insurance agents, whether it’s life, auto, health or something else, are always competing for clients. One of the most frustrating aspects of the job is that your services are actually very affordable; in many cases they do not cost the client anything. You are paid by the provider and your costs are the same whether they use your services or go and get their own coverage. However, when it comes to marketing insurance agents have a bigger challenge, getting [...]
There is nothing easy about B2B marketing. You have so much competition and your consumer is someone who doesn’t want to hear from you because they are busy trying to run their own business. It can be frustrating because traditional advertising methods don’t work as well in this area and you have fewer resources and options. To make matters worse, the cost per acquisition is going to be higher which means you need to make sure that you have [...]
Linked marketing is a little different than other social media platforms because it mainly focuses on B2B. The thing you have to remember about marketing is there are two main focuses; branding and targeting. You put your brand out there for everyone to see so they become familiar with it and you target the right audience so that they see your ads. If you need to do B2B then this is the best social media platform to use because [...]
If you’ve given up on Google marketing it’s probably because you haven’t seen the results you wanted to. The problem with that is you are missing out on advertising with a site that gets over 3.5 billion hits a day. Is that something you really want to avoid being on? Some businesses can take advantage of short cuts to get traffic and utilize tools like AdWords for faster results. That’s a great idea but if you are looking to build [...]
Most service industry businesses want their company website to rank well in search engines. But for many attorneys, architects, and consultants, search engine optimization often sounds more like voodoo than science. Optimizing your website for better search engine results need not be so scary, if you make your page content easy for people, rather than machines, to find what they want. Here are 12 common sense techniques to tweak your web pages and improve search engine results. URL [...]
You know your business needs to be on social media but you aren’t sure which platform would be the most valuable for you. For starters, you need to be on all of them. Even if you never get a single lead from one of them, they are free, get ranked well on Google and other search engines and help with branding. Not A Simple Answer The problem with asking which social media platform is best for you is that there really [...]
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