Blog | DigDev Direct

21 Feb

SEO Special Sauce

When most people hear about SEO they give you the confused emoji look. Novice business owners don’t know what Search Engine Optimization means or what SEO stands for until they realize how much it impacts their bottom-line. By definition, Search Engine Optimization is the process of affecting the online visibility of a website or a web page in a search engine's (Google, Yahoo!, and BING) natural results—often referred to as "natural" or "organic." Companies allocate a budget for their [...]

By Kevin Dorival SEO Pay Per Click, PPC, Retargeted Email Marketing, SEO, Social Media Marketing, Website Optimization 0 Comments Read more...

31 Jan

Why you need to start Retargeting right now!

Not sure if retargeting is right for you or even what it is? Have you ever visited a website and days or weeks later noticed an advertisement from that site on a completely different page. It could be a sports teams’ ad that’s on a plumber’s website. It doesn’t make any sense for it to be there but it is. How did they put it there, how did they know that you would be there? The answer is simple, [...]

By bstout723 Marketing Facebook, Google, marketing, Retargeting 0 Comments Read more...

24 Jan

Email & Facebook, It’s Time To Get Noticed

If there’s one thing you can guarantee in business and advertising, it’s that your client has an email address and they are on Facebook. The average person spends over 4 hours a day on their phone and the majority of that is on social media. Depending on what type of business you have, the quality of your content, your goals and budget, you will see varying results from this platform. Being able to send an ad to millions of people [...]

By bstout723 Email Marketing email marketing, Facebook Marketing 0 Comments Read more...

17 Jan

How Press Releases Are Making A Comeback

Have you ever used a press release? Do you even know what they do? To put it simply, a press release is a piece of content that is sent to a PR site. That site distributes the content to thousands of sites and based on the topic, those sites will either pick it up or not. Some will obviously perform better than others but the goal is to have as many sites pick up your content as possible. Once [...]

By bstout723 Press Release Brand Awareness, Google, Press Release 0 Comments Read more...

10 Jan

The Real Reason Content Is King

Content is king. You’ve heard that before or seen it on other blogs and sites that talk about advertising. But what does it really mean? Before we jump into that you have to understand what content is. Simply put, it’s anything that your company produces that is seen or heard by a potential consumer. This includes the packaging on your products, your advertisements, your business card, any radio or TV ads you are running, what your website says, any [...]

By bstout723 Content Marketing Content Marketing, email marketing, Facebook 0 Comments Read more...

03 Jan

Passive Vs Active Marketing

Every business needs to market themselves. However, the most effective way to market yourself is going to be based on your location, industry, goals, budget, resources and other factors. Most companies need to rely on multiple forms of marketing to get the best results. Some methods work better for short-term and some are better suited for long-term campaigns. When done correctly, these different strategies can work together to help build your brand and tap into a dependable source of traffic. Understanding [...]

By bstout723 Marketing active marketing, email, marketing, passive marketing, SEO 0 Comments Read more...

20 Dec

Putting Your Advertising Efforts On Display

Among the choices for advertising are television and radio ads. The idea used to be simple, millions of people hear or see your ad on a continued basis and even if they do not react to it, they see your name and your promotion and it helps build your brand, eventually leading to a sale. This is the old school method for getting eyes on your brand. You cannot prove numbers, you cannot prove that it gets results and [...]

By bstout723 Marketing Advertising, Display Ads, Google, PPC 0 Comments Read more...