Most marketing campaigns do not send a consumer to the main website, they send them to a landing page. A landing page is a web page that provides the information regarding the ad the person clicked on. For example, if you own an airline and you are running a promotion where people can enter their email address for a chance to win a free flight, you want to post ads all over the web including social media, banner ads, [...]
As a business owner you want a low investment and a high return. Anything you put money into needs to be able to generate a high return. You hire an employee, that employee needs to make you money. The same goes for anything else, including your website. However, business owners have a tendency of trying to find the absolute lowest price, that fine line of quality and affordability. It’s great that you are looking for a good deal on [...]
What is an audience? Many feel that it’s whoever sees your content. That’s actually not true, your audience is the people you are targeting, the people who you want to see your content. So, who is your audience? It’s an important question as it impacts every aspect of your marketing plan. For example, when you are putting together an email marketing campaign, you can select your audience based on age, location, personal interests, occupation, marital status, political affiliation and [...]
At a time where many feel everything is controlled by big business, the fact is that there are more small businesses started each day than ever before. A big reason is because small companies can be started, ran and turn a profit without needing a big office or to spend thousands of dollars on employees and materials. You can start a company out of your home whether you sell something you make, make instructional videos or something else. However, [...]
Know thy enemy. You’ve heard it before and its good advice. The same holds true for business. The fact is that your competition offers you a unique advantage. They already know what works and what doesn’t work when it comes to marketing. Take a look at any industry and you will see similar businesses running similar ad campaigns. The reason is because they copy each other based on who is the most successful. For example, if a company that [...]
Email marketing has been around for years and it’s only getting stronger. However, the reasons it’s getting stronger may surprise some people. It creates a unique opportunity, when combined with other marketing resources, to put your name in front of someone who may buy something from you. You aren’t hoping that they come across your ad, you aren’t waiting months for results. The same day it is sent out, you are sending that ad directly to the potential consumer. [...]
I’m pretty sure you’re thinking about your next marketing power move, right? This article was written with you in mind, especially, if you are looking for ways to improve their internet marketing. At DigDev Direct we provide a wide range of services to companies around the world. 1. Paid Social Media Promotions Everyone that has a business or product should be using paid social media marketing promotions. The problem is that most people aren't sure how to use it properly. By starting [...]
Getting snippets featured on Google search engine results is a blessing. It helps your website get ranked higher. When your target keywords gets ranked higher you’ll also receive more traffic. All of which increases your bottom-line. Featured snippet types can be seen as paragraphs, images, lists, or tables. How these featured snippets are revealed are based on how you layout your website. 3 Things Needed For Your Featured Snippet Keyword Research Questions Answered Top Ranking Keywords & URL’s START WITH KEYWORD [...]
There are literally dozens of services you can do online to market your company? Which one or ones are right for you? Should you focus on Google, Facebook, LinkedIn, or send out emails? Which one is going to produce the best ROI and help you build a customer base that brings in sales for years to come? How do you introduce yourself to new customers without breaking the bank? These questions are easily answered with the Digital Marketing Bundle. The [...]
March is a very exciting month for women all over the world. It’s even a bigger time of the year for businesswomen. Marketing your company’s services and/or products during this month can be very lucrative, if it’s done correctly. The general public is normally more anxious to support women during Woman’s History Month. It’s obvious why, if you’re a Boss Lady, but as for our businessmen in Corporate America, below are a few reasons that may spark your interest. Why [...]
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