A lot has changed when it comes to SEO. It used to be so easy to get on the top page. You just needed a few blogs and a good domain name, and you were on the top page in a matter of days. Now it can be months before you see top page rankings, and everything needs to be done by the book. Even more important, the top page if covered with spots for paid ads, maps and [...]
Social media and email marketing are the top two forms of internet marketing businesses do today. That’s more than SEO, PPC, display and anything else and the reason is because it’s cost-effective and produces immediate results. It’s also very easy to do whether you are managing your company Facebook page or hiring a company to hit 20,000 people in your area with an email about a sale you have coming up. There is no television channel, newspaper or website [...]
Shopify is one of the most popular ecommerce solution platforms that allows small business owners to put their entire store online at a low price. One of the biggest advantages the platform offers is that anyone can do it as it does not require any web design experience and it is also very affordable. Businesses pay a small monthly fee which includes customer support and assistance and then a small fee per each transaction made through the site. For a [...]
The average conversion rate can be anywhere from 2% to 5%. There are several things that go into having a higher conversion rate and the better the results, the better your ROI. Very rarely can you launch a single campaign and see great results. The businesses that see the best results have spent months or years finetuning their efforts, improving on ad placement, promotional content and more until they see their numbers go up. While every campaign is different, here [...]
We’ve all seen a bad commercial. The images stink, the acting looks bad and it’s annoying to the eyes and especially the ears. The worst part is that those commercials are shown over and over again. Why do these companies show this stuff to us? Because they know that even though their commercial is bad, it’s going to leave an impression with you and you will remember it more than something that is good. That doesn’t mean you should do [...]
It’s impossible to have Facebook or Instagram and not know about the Live feature. This feature has opened doors to social media marketing that companies are desperate to take advantage of. But why is it so popular and how do you take advantage of it? If you research television viewership, live shows seem to do far better than taped ones. Obviously, there are certain shows that have to be taped, but when compared to similar types of programing, live episodes [...]
You ask a lot from your customers. You want their time, their money and for them to return minutes, days, weeks, months and years later with more. Asking for even more may seem risky but the truth is you need their help. Reviews are becoming so important that companies are offering discounts, free products and other perks just to get them. Why Are Reviews So Important? There are two reasons why reviews or comments are so important. The first is because [...]
Before you talk to a marketing company, before you start researching the advantages of SEO, PPC, social media, email marketing or anything else, you need to ask one very simple question, how do your customers find you? That means based on your industry, how do the people who shop for your products or services find you when they need you. Are they looking for you, are they browsing online and see an ad and click on it, are they [...]
It didn’t work, I didn’t see any sales, it’s a waste of time and money. This is what you hear from small business owners when they talk about marketing efforts in the past. The reason we do not know whether a campaign worked or not is because of poor tracking and data. If you want to know the success or lack of success for a campaign, you have to make sure you have reliable data and know what’s going [...]
Like most small businesses, you have several options when it comes to marketing to your audience. You have to determine which ones are going to produce the best results but also how they can benefit you in different ways. For example, a restaurant is going to benefit the most from email marketing and social media. However, that doesn’t mean they should abandon something like SEO. Whenever someone researches your restaurant, you want to make sure that they are seeing [...]
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