The important thing to remember when it comes to ecommerce businesses is that you have to do things the right way. It doesn’t matter who you are, you cannot make a mistake right out of the gate that costs you thousands of dollars. You have to put a strategy together and allow your business to grow the right way. Here’s the best way to get started: Do not pay thousands for a site: You cannot pay thousands of dollars [...]
Do not send ads and emails at night and on weekends. It’s going to be a waste of time and money. You’ve heard it for years and you’ve listened to it and followed the rules of marketing. However, now is the time to challenge some of those rules, especially if it can lead to more conversions for you. The idea is to display ads to a consumer a number of times but also at the times they are most [...]
Conversions are a tricky thing in marketing. Businesses look at conversions as sales. Marketing agencies look at conversions as getting a qualified consumer to visit your site and take an action whether it’s a phone call, form fill or something else. Marketing is like diving into the stock market. The costs are what they are, and you are hoping to work with an agency who understands your goals and can put you in the best position to succeed. There [...]
Whether you're running social media ads, emails, banner ads or even something in the mail, timing is everything in marketing. Business A starts hitting people with social media ads informing them that they have a big Labor Day sale the week before Labor Day. The ads are well written, have creative colors and hit the right audience who are interested in the products or services the company offers. However, despite quality traffic to the site and interest in their [...]
Data marketing provides your company with a unique advantage of connecting with consumers who meet the criteria of people most likely to buy from you. The more specific you can target a certain audience, the higher your chances are for conversions. For example, if you are a car dealership and you have a big selection of trucks that you would like to move and you want to send out emails and social media ads to promote your new sale [...]
Marketing is a true battle. You are fighting hundreds of other businesses of all shapes and sizes for the attention of the consumer. You need to be found in the right place at the right time, but you also need to be able to reach consumers and introduce your brand to them when they aren’t even aware of you. The question isn’t whether or not you need to market, it’s how you should market? Social media presents a unique [...]
For those of you who are familiar with marketing, especially search engine optimization, you know that there's no such thing as an overnight success story. SEO takes time and you need to be able to develop it the right way if you are going to be able to have a campaign that supports your business for years. When you look at your competitors, especially those who are ranked on page one of Google you have to understand that they [...]
What works in marketing? You don’t care what the answer is at this point, you are just tired of running campaigns and not seeing sales come in. You are told why that happens and it actually makes sense, but at the end of the day it’s costing you money and you need to see a better return on your investment. You don’t care if you have to stand outside your store and spin a sign, wear a gorilla suit [...]
How many times have you heard that you can’t market a product or service online? Platforms like Google and Facebook limit what you can send consumers, and, in some cases, it creates a serious gap in your marketing capabilities. CBD is a great example as you cannot market via Google AdWords or Facebook with few exceptions. Business owners and entrepreneurs are growing impatient with the fact that they cannot market their products and services on these platforms because they [...]
What does it mean to utilize data? Most people would talk about sending an email to the consumer or even a postcard. Maybe running some ads to them on sites they visit or something else. You can even call them or send a text, but that creates fewer results because people feel like it’s an invasion of privacy. You know that you need to frequently hit the consumer with ads and that’s why you send out email campaigns two [...]
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