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Author - bstout723

05 Feb

Using 2020 To Build Up Your Websites Value

You want sales. It’s understandable and it’s the goal you have for every marketing campaign. The problem is that sales are very difficult to promise and can take time to generate. Also, even if you generate some sales, are you really increasing the value of your website and business? This is one of the challenges that people face when understanding the goals of marketing. It should not be to just generate sales but increase your sites value. However, before [...]

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29 Jan

Industries That Benefit The Most From Email Marketing

While it’s important that you cast a wide net in your marketing efforts and commit to a little bit of everything, there are some industries that will benefit more from email marketing than others. For whatever reason, their audience is more receptive to these types of ads and they can expect more traffic and a higher ROI. However, before we dive into which industries will benefit the most, it’s important that we go over a few things that will [...]

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22 Jan

Determining ROI For SEO

ROI (return on investment) is difficult for anyone to figure out, especially when it comes to marketing. You send out an email marketing campaign to a million consumers and see 5,000 sales from it, that’s pretty straight forward. However, what about the social media ads, the Google marketing and other things you are doing to generate traffic? How do you know those methods aren’t responsible for some of those sales? Conversion pixels are helpful, but they only do so much. [...]

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15 Jan

Using Email Marketing To Reach A New Audience

Unless someone has a direct need for something, the first part of marketing needs to be branding. Introducing your brand to a new audience is important for any business and it increases your chances of them buying from you if and when they need or want your services. Need proof? Walk around your local grocery store and look at what people are buying. Often, the soda aisle is the best example of this. As people walk down the soda [...]

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08 Jan

Marketing Services You Need To Do In Your Slow Seasons

Every business has slow seasons, months where sales numbers are going to go down a lot, regardless of what you do when it comes to marketing. The idea that you should spend the same during these months as you do during your busier months seems crazy because you will not see a strong ROI. However, there are some services you need to keep focusing on, even when things slow down, because you are not going to generate immediate results [...]

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01 Jan

Why My Marketing Efforts Failed In 2019 And What I Can Do Different

Not happy with the way 2019 ended? You gained 20 pounds instead of losing them. I out savings account went in the opposite direction you wanted it to as well. You finally bought that book you wanted to read but you never opened it and that trip to that place you’ve always wanted to go to? Well if there’s always next year. Why do we keep failing and how can we make 2020 different? The same questions and answers can [...]

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24 Dec

Fastest and Most Affordable Ways To Hit 1 Million Consumers

We live in a world of instant gratification and we want what we want, right now. The same comes to marketing and even though your marketing team told you that you need to buy your audience months before you even run a major sale, you didn’t listen. You have ever excuse for why you waited but the fact is that it’s time to do something, anything that will drive traffic to your site. Whether you need to hit an audience [...]

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17 Dec

Why Your Marketing Strategy Won’t Work In 2020

You’ve invested countless hours and thousands of dollars into marketing your business l. You have a reliable flow of traffic to your site and this year your sales numbers were solid. You wouldn’t say that you are happy with the results, but you know that you can hang your hat on them, and you do not have plans for any major changes in 2020. Here’s why that’s not a good idea. Increased PPC Costs Whether it’s through Google AdWords or social [...]

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google gmail contextual ads
11 Dec

Running Ads In Gmail

Gmail presents and interesting platform when it comes to digital marketing. For starters, people who have accounts with this site will spend hours a day in it, receiving and sending emails. Also, just like with social media, when they are using these sites and apps, they are giving more of their attention than they do on other forms of media. Along with that, there are over 1.2 billion active accounts in Gmail, meaning that this is something you really [...]

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linkedin cosmetic advertising tips
03 Dec

Selling Cosmetics & Clothes On LinkedIn?

LinkedIn is well known as the top social media site for connecting with professionals, especially in fields like real estate, insurance, finance, healthcare and so forth. It’s a site where people literally upload their experience and skillset and wait for others to contact them based on those details. You can connect with people in your field or even others and learn more about products and services that can benefit you and so forth. It’s a great platform to use [...]

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