Linked marketing is a little different than other social media platforms because it mainly focuses on B2B. The thing you have to remember about marketing is there are two main focuses; branding and targeting. You put your brand out there for everyone to see so they become familiar with it and you target the right audience so that they see your ads. If you need to do B2B then this is the best social media platform to use because [...]
If you’ve given up on Google marketing it’s probably because you haven’t seen the results you wanted to. The problem with that is you are missing out on advertising with a site that gets over 3.5 billion hits a day. Is that something you really want to avoid being on? Some businesses can take advantage of short cuts to get traffic and utilize tools like AdWords for faster results. That’s a great idea but if you are looking to build [...]
You know your business needs to be on social media but you aren’t sure which platform would be the most valuable for you. For starters, you need to be on all of them. Even if you never get a single lead from one of them, they are free, get ranked well on Google and other search engines and help with branding. Not A Simple Answer The problem with asking which social media platform is best for you is that there really [...]
Need to give your email marketing a bit of a boost? The problem might be that you are sending out too many messages talking about the same thing. You have a promotion every week which is great but people are tired of seeing the same thing over and over again. You need to change things up and the best way to do that is to add a monthly newsletter to the mix. A newsletter will not only provide your [...]
It doesn’t matter what you are doing with your internet marketing campaign, if you want fast results, you have to pay for them. PPC (Pay Per Click) was designed to be the great equalizer, where companies had the opportunity to literally buy your interaction, not just your attention, but to actually have you click on their ad and visit their site. Imagine if a soda company only had to pay for television ads if someone actually clicked on it? [...]
Every business can benefit from email marketing. However, if you’ve been running your own campaigns and you are not getting the results you want, it could be time to take a look at your strategy. You may need to reach new consumers, improve your creative or try changing up your tactics. As you begin to look at your current campaigns and find ways of improving your efforts, it’s important that you compare cost-effective options to those that may be [...]
There is no denying the value of social media marketing. These profiles have hundreds of millions of followers and are free to access and begin promoting. They rank on search engines, introduce your brand to millions of users and can even act as a functioning website, allowing people to gather information, contact you and even make a purchase. Marketing on it is even better because it’s very cost-effective. To make things even better, if you have customers and followers who [...]
It’s a debate every business owner has, should you be outsourcing your marketing efforts? Everyone needs to advertise online but depending on how big your company is you may not have the budget to hire someone in-house to do it. It’s hard to say for sure what you should do because every business is different and has different needs. However, there are several advantages to outsourcing that you shouldn’t overlook and they can be utilized by any company, regardless [...]
People have to eat! It’s something that is well known which is why the food service industry is one of the largest in the world. Then why do nearly half of all restaurants go out of business within the first few years of their existence? Some of them aren’t that good; some didn’t have a good strategy as far as location, execution or provide reasonable pricing. Others made the mistake of not advertising correctly and reaching their local audience. Billboards [...]
The value of email marketing isn’t lost on you. You’ve spent years building your own database between promotions, sales, giveaways, surveys and other creative ways in order to build a list of thousands upon thousands of addresses. Every week you send something out to your list and you see opens, clicks and even some conversions. That’s great and it’s an effective form of marketing. Even with a list of millions, there are still going to be some issues that need [...]
© Copyright 2022 by DigDev Direct. All Rights Reserved. 
