Shopify Vs WordPress Websites

Business owners routinely face the challenge of finding reliable information and guidance when it comes to making important marketing decisions. One example that really stands out is that of choosing which web design platform to go with for a retail store. Two of the more popular options are Shopify and WordPress. They both are well established and present different advantages and disadvantages. Here is a breakdown of what you need to know to choose the best platform for your business:

Time to setup: Shopify

Because of its established platform that’s very direct and easy-to-use, business owners find the setup time much shorter, especially if they have dozens of hundreds of items to add to the site.

Cost of site setup: Shopify

If you do need to hire a web designer, the costs for this platform is much less, not only because it takes them less time but because it requires less work. You also are paying for monthly use of the site rather than major expenses to build it upfront.

Organic marketing: WordPress

If you plan on doing SEO and come up organically in searches and on different sites, then this option is far superior. Your options for SEO are limited on other platforms but WP is designed with search engines in mind and gives you the opportunity to go after thousands of keywords.

Ownership: WordPress

One thing has to be said when choosing between the two options, you will own your WP site and the same cannot be said with the other option. You rent the site each month and it can be taken down or changed based on their platform requirements.

Management: Shopify

This is very important if you are constantly sending out items and need to keep track of your inventory. This platform makes it very easy to keep track of what is sold, what you need more of, adjusting prices and listing specific product pages with information. If you are selling more than a dozen items, and also selling on Amazon or other popular retail sites, then this platform is great because it allows you to connect your store and inventory directly with them so that you do not have to keep making adjustments.

If you are short on money and time, then it’s easy to see which option is going to the best for you. Both platforms offer plenty of advantages, but it really comes down to how you plan on using the site and how many sales you expect to generate from it.