OPT-IN EMAIL MARKETING VS. BULK EMAIL SPAM

Though many people practice email marketing to promote their goods and services, some don’t know the difference between spam and opt-in email marketing. It’s understandable. DigDev Direct makes ensures you are not spamming and only executing proper email broadcasts.

Spam vs. opt-in email: definitions

Bulk email spam: Spam is any email sent for commercial purposes without permission from the receiver. This means that if you’re sending emails to your friends, family and colleagues, it does not qualify as spam. However, if you’re sending a batch of emails to people who never asked to receive them from you, promoting your latest line of shaving products, you’re most definitely sending spam.

Opt-in email: Opt-in email is any commercial email sent to people who have specifically signed up to receive it. Permission, in this respect, is clear-cut. If you have a list based on people who have signed up to receive emails about travel in general but not your travel agency, it doesn’t qualify as specific permission. If you have a list of people who have agreed, in some form of writing, link clicking or other evidence, that they want to receive emails from your travel agency specifically, you fall well within the bounds of opt-in.

What makes permission email marketing different is not just that you have the approval of the customer to send to them, it’s that you, by getting permission, are sending email campaigns to people who really want them. Even with opt in email marketing, every once in awhile a person who gave you permission will hit the spam button. But at least you have the proof showing your email service provider that you had permission and you followed the proper procedure.

Opt-in email: advantages

Preserves your email marketing reputation

Shows customers that you respect their privacy

Helps you email people who are interest in what you’re selling

Saves you time and money by micro-focusing your list

Lets you be more targeted in your campaigns

Helps you build long-term, trust-based relationships with customers

Can boost your sales and product interest

The perils of bulk, uninvited email

Sending bulk email spam puts your email marketing reputation at risk -period. When you send mass emails to people who never asked for them, they’re going to hit the spam button. This will get you in trouble with Internet service providers, and at worst, get your email and IP address blacklisted.

The disadvantages of sending bulk email spam:

Your recipients will be unresponsive

You’ll waste time sending to an unresponsive audience

You’ll waste money sending emails to people who don’t want them

You’ll ruin your email marketing reputation

You’ll ruin the reputation of your company or business

You’ll see your open and click-through rates drop

With so many filters with varying sets of rules from so many email service provides, even the email marketer following the very best practices can count on as many as 20% of emails not making it to the inbox.

DigDev Direct’s is whitelisted with all major service providers to ensure there is no spam or bulk email. We are leaders in this industry because of  our delivery system checklist, clean data, and CAN-SPAM compliance.